We made a fondue candle!

The Young Ones ask: Create an activation as part of La Dolce Velveeta, Vel’s campaign that encourages Gen Z to “live lives of outrageous pleasure.”

Problem: Twenty-somethings are self-conscious about entertaining, so they feel obligated to serve ‘fancy’ foods and aren’t considering Velveeta.

Insight: Young adults are facing an epidemic of performative adulthood. They’re taught they need to do the absolute most to prove they’re adults.

Strategy: Melt away your obligations.

Objective: Create an indulgent, shareable, Velveeta-based alternative to the charcuterie board, the embodiment of performative adulthood.

(Or you can serve it with your charcuterie — whatever brings you outrageous pleasure.)