resumé
Oui. C’est time for bragging.
education
THE BRANDCENTER AT VCU - Richmond, Va. (2022-2024)
M.S. in Business (Branding & Strategy), 4.0 GPA.
Winner, 2024 BC Sprint (Arby’s). Gold, Richmond Ad Club (Brady). Produced work (Greenswell). Shortlisted, Young Ones (Velveeta).
Recipient of Chaney Merit Scholarship and VCU Merit Scholarship.
Graduate assistant to the admissions office.
Voted “Most Likely to Teach at Brandcenter,” which I hope is a compliment.
SEWANEE: THE UNIVERSITY OF THE SOUTH - Sewanee, Tn. (2006-2010)
B.A. in English, minor in Economics, 3.19 GPA.
Read Shakespeare, drew supply/demand curves, drank beer on hikes.
experience
THE MARTIN AGENCY - Richmond, Va. (Sept. 2024-Present)
Strategic Planner
Mostly I do what I’m told and try to come up with good ideas.
Clients: OREO, RITZ, another cool secret TBA account
VIRGINIA NAVIGATOR (health tech) - Richmond, Va. (2023)
Consultant, SEO/Analytics
Managed the Google Analytics side of a website migration, defined conversions, narrated audience behavior (using Ahrefs/GA4), and made recommendations for ad/sponsorship CPM rates.
THE EPISCOPAL DIOCESE OF VIRGINIA - Richmond, Va. (2010-2022)
Director of Leadership Recruitment (2014-2022)
Youngest person to lead clergy recruitment for the largest diocese in the Episcopal Church (a liberal, inclusive, but aging denomination). Doubled the pool of applicants and lowered the average age by seven years.
Learned to research like a monastic, pitch like a preacher, and distill the brand identities of churches that all seem pretty similar.
Supervised a full-time assistant and trained 70+ committee members.
RETAIL AT PACSUN & CAMP COUNSELOR AT ST. GEORGE’S CAMP
2005-2006, Fairfax, Va. & Summers 2007-2010, Orkney Springs, Va.
Learned to be kind, think fast, check my ego, and fold RVCA shirts.
ASSORTED
BOARD MEMBER, ROSLYN MANAGERS CORPORATION (2022-2026)
Director of Leadership Recruitment (2014-2022)
Sit on a 6-person board governing retreat center with $1.3m budget.
EDITOR & WRITER, CENTER AISLE & THE VIEW FROM THE MOUNTAIN
Summers, 2011-2018
Managed daily opinion journal on the culture/politics of the Episcopal Church. Founded, managed blog about Shrine Mont Camps.
skills
Strategy: creative, brand, packaging, social
Public, umm, speaking
Creative briefing: concise, with an invitation to play
AI: How I use AI
Research: social listening (MRI Simmons & Talkwalker), expert interviews, focus groups, surveys, ethnographies, AI validation
Writing & copyediting
Video editing & audio ads: Final Cut, Audition
Presentation design: Keynote, Slides, Canva, PPT if we must
Design & Prototyping: Figma, InDesign, Illustrator
SEO: GA4 and Ahrefs
favorites
Current, not all-time favorites, with the exception of Graham.
Boardgame: Wavelength
Podcast: The Allusionist
Movie: The Boy and the Heron
Author: John le Carré
TV show: Hacks
Mantra: “Control is neither possible nor desirable.”
Child: Graham