Magic: The Briefing Deck

We were asked observe then brief on a super local subculture: One Eyed Jacques—Richmond, Virginia’s friendly local game shop.

How else would we do that but with Magic: The Gathering cards with insights on the community and the larger cultural/business context?

TEAM
I mocked these up in Figma with research by Catherine Emblidge, Molly Devereux and myself. We’re all strategists.

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